GoHighLevel vs. ClickFunnels: Which Is Better for Agencies in 2025?
Feeling Stuck Between Two Giants? Let’s Clear It Up
GoHighLevel vs. ClickFunnels, This question keeps popping up for agency owners in 2025 who are tired of using 5+ tools that don’t work together. If you’re in that boat, you’re not alone. Agencies today are under pressure to deliver fast, automate everything, and show results quickly. But the tools you choose can either streamline your workflow or create more chaos.
On one hand, ClickFunnels has been around for a while and made a name in sales funnels. On the other hand, GoHighLevel is growing fast because it offers an all-in-one system, funnels, CRM, automations, email, SMS, calendars, you name it. So, how do you pick the one that’s going to help you scale your agency without burning a hole in your pocket?
Let’s break it down.
What Makes GoHighLevel So Appealing?
Agencies love GHL because it replaces multiple tools under one roof. Instead of jumping between your CRM, funnel builder, email service, and scheduling app, HighLevel brings it all into one dashboard. You get automated workflows, lead tracking, appointment booking, and even white-label features if you want to brand the platform as your own.
One of the biggest pain points GoHighLevel solves is client management and follow-ups. Missed calls and forgotten leads can seriously hurt business. With GHL’s automation, leads are followed up automatically, nurturing them through SMS, voicemail drops, or emails, without you lifting a finger.
Pro Tip If you manage multiple clients, GHL’s “sub-account” feature makes it super easy to keep each client’s data and campaigns separate, something ClickFunnels can’t do out of the box.
Where ClickFunnels Still Holds Strong
In this comparison of GoHighLevel vs. ClickFunnels, ClickFunnels is still a strong contender for one reason: it makes creating conversion-focused funnels extremely simple. The drag-and-drop editor is beginner-friendly, and there’s a huge library of pre-built templates you can use in minutes.
However, for agency owners, ClickFunnels starts to show its limits. It doesn’t have built-in CRM capabilities, so you’ll still need to integrate other tools for email automation, text messaging, or even client onboarding. That means more Zapier workflows, more monthly subscriptions, and more chances for things to break.
If you’re only focused on building funnels and nothing else, ClickFunnels might still work for you. But if you’re scaling your agency, you’ll likely outgrow it fast.
GoHighLevel vs. ClickFunnels: Quick Comparison for Agencies in 2025
Here is the comparison of features:
Feature | Go High Level | ClickFunnels |
Funnel Builder | ✔️ Built-in, with automation integration | ✔️ Strong, easy-to-use funnel builder |
CRM & Pipeline Management | ✔️ Fully integrated CRM with lead tracking | ❌ Requires external tools |
Email & SMS Marketing | ✔️ Included (no third-party tools needed) | ❌ Needs integration with tools like Mailchimp/Twilio |
Automation & Workflows | ✔️ Visual builder for multi-step automation | ❌ Basic email automation only |
Client Sub-Accounts | ✔️ Manage multiple clients in one dashboard | ❌ Not available |
White-Labeling | ✔️ Fully white-label for agencies | ❌ Not available |
Calendars & Appointments | ✔️ Built-in calendar booking system | ❌ Needs third-party tools like Calendly |
Pricing | Flat monthly rate with all features | Tiered pricing, upsells for additional features |
Best For | Agencies looking for all-in-one solution | Solopreneurs focused mainly on funnels |
What Real Agencies Are Saying?
Many agency owners have already switched to HighLevel and are seeing results. For instance, Sarah, a digital marketing consultant from Texas, says:
“I used to spend over $1,000/month stacking tools like Calendly, ActiveCampaign, and ClickFunnels. Now, I pay one flat fee for GoHighLevel and run my entire agency from it.”
Others mention how much easier onboarding and client retention has become because everything lives in one place, no more bouncing between logins or paying for extra team seats.
So, What’s the Verdict?
If you’re comparing GoHighLevel vs. ClickFunnels strictly for funnel building, both can get the job done. But if you’re running or scaling an agency in 2025, GoHighLevel is the smarter choice because:
- It replaces 6–7 tools in one system
- You get full CRM, SMS, email, and calendar automation
- It’s made with agencies in mind, including white-label options
- You can manage all your client accounts from a single dashboard
ClickFunnels is solid, but limited. You’ll still need to glue it together with other tools, and that adds up in both cost and complexity.
Ready to Simplify and Scale?
If you’re serious about streamlining your agency operations and finally want a system that keeps up with your growth, GoHighLevel is worth the switch. GHL Focus has helped dozens of agencies move from ClickFunnels to GHL with zero downtime and instant results.
👉 Book a free strategy session with GHL Focus today
And our experts will walk you through how to set up HighLevel for your agency in just a few days.
No pressure, just clarity.
What Happens After You Switch?
After you sign up or book a session, you’ll receive a thank-you email with next steps, plus access to our starter training kit that shows how to launch your first automation, build a lead capture form, and onboard a client in under 30 minutes.
And suppose you didn’t take action right away. In that case, we’ve got you covered with follow-up email reminders, retargeting ads, and a free mini-course to help you explore GoHighLevel even further before committing.

When it comes to GoHighLevel vs. ClickFunnels, the choice depends on what stage your agency is at. If you’re just getting started with funnels, ClickFunnels is a friendly playground.
But if you’re ready to stop duct-taping tools together and want one reliable platform to run and grow your agency in 2025,
Go High Level is the clear winner.
If you’re still unsure which plan fits your business bests, or confused about GHL pricing, try this free 14 day trial and experience all the features yourself!
Want to know if GoHighLevel is really worth the hype? Check out our latest article here.
Happy Marketing!
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